I. Introduction & Purpose

This Fair Use, Image Disclaimer, DMCA Compliance, and Intellectual Property Policy (this "Policy") is issued by Turf, operating the interactive computer service accessible at beta.turfyeah.com (the "Platform").

Turf is an ephemeral real-time debate platform that facilitates public discourse through daily rotating discussion topics known as "Circles." To illustrate debate topics and encourage user engagement, the Platform utilizes a combination of artificial intelligence-generated imagery and curated visual assets, some of which may reference, evoke, or satirize characters, scenes, or aesthetics from motion pictures, television series, and other popular culture properties. These visual elements serve exclusively as catalysts for commentary, criticism, parody, satire, and public debate.

This Policy sets forth the legal framework under which Turf utilizes third-party intellectual property, complies with the Digital Millennium Copyright Act ("DMCA"), and manages user-generated content in accordance with applicable United States federal law, including but not limited to Section 107 of the Copyright Act of 1976 (17 U.S.C. § 107), the DMCA (17 U.S.C. § 512), and Section 230 of the Communications Decency Act (47 U.S.C. § 230).

Important

This document is intended for legal and compliance purposes. Nothing in this Policy constitutes an admission of copyright infringement or any other violation of law. Turf expressly reserves all rights and defenses available under applicable law.

II. Declaration of Non-Ownership & Non-Endorsement

Turf hereby declares that it is not the owner of, nor does it claim any proprietary interest in, any third-party intellectual property displayed, referenced, or evoked within the Platform, including but not limited to: chatroom topic cards ("Circle Cards"), landing page visual assets, promotional materials, and debate-related illustrations.

All trademarks, service marks, trade names, logos, character names, character likenesses, images, and copyrighted works referenced or depicted on the Platform are the exclusive property of their respective copyright holders, trademark owners, and licensors. The following non-exhaustive categories of third-party intellectual property may appear on the Platform:

  • Motion picture and television series imagery, including characters, scenes, and promotional stills
  • Registered trademarks and brand identities of entertainment studios, production companies, and media conglomerates
  • Artistic works, illustrations, and photographic materials subject to copyright protection under Title 17 of the United States Code
  • Celebrity likenesses and personas subject to state and federal right of publicity protections
No Endorsement or Affiliation

Turf is not affiliated with, endorsed by, sponsored by, or officially connected with any movie studio, television network, production company, entertainment entity, celebrity, public figure, or any other third-party rights holder whose intellectual property may be referenced on the Platform. Any references to third-party properties are made solely for purposes of commentary, criticism, parody, satire, and facilitating public debate. No commercial endorsement or brand affiliation is intended or implied.

III. Fair Use Notice

A. Statutory Basis

Pursuant to Section 107 of the Copyright Act of 1976 (17 U.S.C. § 107), the Platform asserts that certain uses of copyrighted material displayed herein constitute "fair use" as defined by law. Section 107 provides that the fair use of a copyrighted work for purposes such as criticism, comment, news reporting, teaching, scholarship, or research is not an infringement of copyright. In determining whether a particular use qualifies as fair use, courts consider the following four factors:

  1. The purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;
  2. The nature of the copyrighted work;
  3. The amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
  4. The effect of the use upon the potential market for or value of the copyrighted work.

B. Application of the Four-Factor Test to Turf

FactorStandardApplication to Turf
1. Purpose & CharacterTransformative vs. commercial useHigh transformative value. Images serve as vehicles for public debate and social commentary — a fundamentally different purpose from the original entertainment function. Non-commercial debate facilitation.
2. Nature of WorkCreative vs. factual worksCopyrighted works are creative in nature; however, parody and satire necessitate mimicry of creative works. Per Campbell v. Acuff-Rose, this factor carries reduced weight in commentary contexts.
3. Amount UsedQuantitative & qualitative analysisOnly enough to "conjure up" recognition of the original for commentary purposes. AI-generated images create stylized, caricatured interpretations rather than direct reproductions.
4. Market EffectPotential for market substitutionNo substitution. Debate cards do not compete with original media. Ephemeral 24-hour auto-deletion further limits any conceivable market harm.

C. Transformative Use & the Post-Warhol Standard

The Supreme Court's 2023 decision in Andy Warhol Foundation v. Goldsmith, 598 U.S. 508 (2023), recalibrated the analysis of transformative use. The Court held that where the original work and the allegedly transformative work share substantially the same commercial purpose, the addition of new aesthetic expression alone is insufficient to establish fair use. However, the majority opinion expressly preserved protections for parody, criticism, and commentary established in Campbell v. Acuff-Rose Music, Inc., 510 U.S. 569 (1994).

Turf's use of pop culture imagery is distinguishable from Warhol because the Platform's purpose — facilitating public debate and social commentary — is fundamentally different from the original works' entertainment purpose. The Platform does not license or sell imagery; it deploys visual references as provocations for substantive discussion.

Several post-Warhol lower court decisions reinforce this framework. In Philpot v. Independent Journal Review (4th Cir. 2024), using a photograph simply to depict its subject was held not to be transformative. In Hachette v. Internet Archive (2d Cir. 2024), mere format-shifting without added commentary failed. Conversely, in Keck v. Mix Creative Learning Center (5th Cir. 2024), educational purposes genuinely distinct from original aesthetic purposes were found to constitute fair use — directly applicable to Turf's debate-facilitation purpose.

D. Parody & Satire in Debate Context

A critical distinction exists between parody and satire under U.S. copyright law. Parody targets the original work itself for commentary and enjoys the strongest fair use protection. Satire borrows from a work to comment on something else entirely and receives narrower protection. See Dr. Seuss Enterprises v. Penguin Books USA, 109 F.3d 1394 (9th Cir. 1997).

Turf operates as a hybrid environment where debate topics frequently straddle both parody and satire. Where a debate topic directly comments on a referenced work (e.g., "Was Thanos justified? — an ethics debate" accompanied by an Avengers-evoking illustration), the use constitutes parody with the highest level of protection. Where the reference is thematically related, the transformative purpose of debate facilitation, combined with the non-commercial context, strengthens the fair use claim beyond typical satire.

CategoryTarget of CommentaryLegal Standing
ParodyThe original copyrighted work itselfStrong — mimicry is necessary for the commentary
SatireSocial issues, politics, or general human viceLower — requires additional justification for borrowing
TransformationThe user's specific debate or argumentHigh — the image is a tool for new, independent discourse

IV. AI-Generated Content Disclosure

The Platform utilizes generative artificial intelligence technologies to create visual assets that reference, evoke, or stylize elements of popular culture. These AI-generated images are not direct copies, reproductions, or derivatives of any specific copyrighted work. They represent synthesized outputs that constitute a new form of digital expression.

Controlling Precedent

Case / AuthorityHoldingRelevance to Turf
Bartz v. Anthropic PBC (C.D. Cal. 2025)AI training on copyrighted works is "spectacularly" transformativeSupports transformative nature of AI-generated outputs used for non-substitutive commentary
Kadrey v. Meta Platforms (N.D. Cal. 2024)Fair use found, with warnings on market harmOutputs must not dilute primary market for originals — Turf's debate cards serve an entirely different market
Thaler v. Perlmutter (D.D.C. 2023)AI-only works lack human authorship for copyrightTurf does not claim copyright ownership of AI outputs, reinforcing non-commercial appropriation
U.S. Copyright Office Part 3 Report (May 2025)AI training fair use "will qualify in some cases and not in others"Evolving regulatory landscape supports good-faith compliance posture

Non-Claim of Copyright

Consistent with the U.S. Copyright Office's guidance that content generated entirely by artificial intelligence without sufficient human authorship cannot be protected by copyright, Turf does not claim copyright ownership over AI-generated images displayed on the Platform. These images are ephemeral assets used to catalyze user-driven debate, not proprietary intellectual property developed for commercial licensing or resale.

V. DMCA Copyright Infringement Policy

In compliance with the Digital Millennium Copyright Act, 17 U.S.C. § 512 (the "DMCA"), Turf has implemented the following notice-and-takedown procedures to address allegations of copyright infringement on the Platform.

A. Designated DMCA Agent

Turf's designated agent for receiving notifications of claimed copyright infringement, as required under 17 U.S.C. § 512(c)(2), is:

DMCA Designated Agent
Agent:Turf Legal Department
Mail:Miami Beach, FL 33139, United States
Registration:Filed with the U.S. Copyright Office on March 3, 2026. Publicly searchable at dmca.copyright.gov

B. Notice Requirements

To be effective under 17 U.S.C. § 512(c)(3), a notification of claimed infringement must be a written communication that includes substantially the following:

  1. A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed;
  2. Identification of the copyrighted work claimed to have been infringed, or a representative list if multiple works are covered by a single notification;
  3. Identification of the material claimed to be infringing and information reasonably sufficient to permit the service provider to locate the material (including specific URLs);
  4. Information reasonably sufficient to permit the service provider to contact the complaining party, such as an address, telephone number, and email;
  5. A statement that the complaining party has a good faith belief that use of the material is not authorized by the copyright owner, its agent, or the law; and
  6. A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the copyright owner.

C. Counter-Notification Procedure

If a user believes that content was removed by mistake or misidentification, they may submit a counter-notification to the Designated Agent. Pursuant to 17 U.S.C. § 512(g), the counter-notification must contain:

  • The user's physical or electronic signature;
  • Identification of the removed material and its location before removal;
  • A statement under penalty of perjury that the material was removed by mistake or misidentification; and
  • The user's name, address, telephone number, and consent to jurisdiction of the relevant federal court.

Upon receipt of a valid counter-notification, Turf will forward it to the original claimant. If no federal court action is filed within 14 business days, the content will be restored.

D. Repeat Infringer Policy

In accordance with 17 U.S.C. § 512(i), Turf has adopted a policy providing for the termination of user accounts determined to be repeat infringers. A repeat infringer is any user who has been the subject of three (3) or more valid DMCA takedown notices. Turf reserves the right to permanently terminate such accounts.

E. Protection Against Abusive Takedowns

Pursuant to the Ninth Circuit's ruling in Lenz v. Universal Music Corp., 815 F.3d 1145 (9th Cir. 2016), copyright holders are required to consider whether a use constitutes fair use before submitting a takedown notification. Any person who knowingly materially misrepresents that material is infringing may be subject to liability under 17 U.S.C. § 512(f), including costs and attorneys' fees.

VI. Voluntary "Goodwill" Takedown Policy

While Turf maintains that its use of parodic, satirical, and commentary-driven imagery constitutes fair use, the Platform recognizes that creators and rights holders may occasionally experience discomfort with the inclusion of their intellectual property in public discourse. In the interest of maintaining positive relationships with the creative community, Turf has adopted the following voluntary takedown policy:

Reporting Mechanism

Any rights holder, authorized representative, or licensee may report an image used by Turf as a Circle Card illustration or landing page visual asset by contacting the Platform at team@turfyeah.com with a description of the content and the basis for the request. No formal legal process, court order, or DMCA notice is required.

Expeditious Action

Upon receipt of a goodwill report, the Platform will review the identified image and, where appropriate, remove or disable access to it without requiring formal legal proceedings. The Platform endeavors to acknowledge all goodwill requests within 24 hours and to complete removal within 72 hours.

Non-Admission of Liability

The voluntary removal of any image under this Goodwill Takedown Policy is a gesture of cooperation and community goodwill. It does not constitute an admission of any violation of copyright law, trademark law, right of publicity, or any other applicable legal standard. Turf expressly reserves all rights and defenses available under applicable law.

Reinstatement

Content removed under the Goodwill Takedown Policy may be replaced with alternative visual assets that serve the same commentary or debate-facilitation purpose without referencing the specific intellectual property.

VII. User-Generated Content & Liability Limitation

A. Platform Status Under Section 230

Turf is an interactive computer service as defined under Section 230(c)(1) of the Communications Decency Act (47 U.S.C. § 230). As such, the Platform shall not be treated as the publisher or speaker of any information provided by third-party users, including text messages, images, links, GIFs, reactions, votes, and any other content submitted by users within Circles, direct messages, user profiles, or any other area of the Platform (collectively, "User Content").

Legal Notice (USA Law)

Turf is not the owner of, and expressly disclaims any responsibility for, any images, text, links, or other content sent, uploaded, posted, or otherwise transmitted by users. Users are solely responsible for the content they contribute and represent and warrant that their content does not infringe the intellectual property rights, privacy rights, publicity rights, or any other legal rights of any third party.

B. Best Efforts Monitoring

The Platform makes a good-faith "best efforts" commitment to monitor User Content using automated AI content moderation tools, admin alert systems, community reporting mechanisms, and human moderators. However:

  • No guarantee of perfect monitoring. Despite commercially reasonable monitoring technologies, Turf cannot guarantee that all User Content will be reviewed before display.
  • Right but not obligation to monitor. Turf reserves the right, but does not assume the obligation, to monitor, review, edit, or remove any User Content at its sole discretion.
  • Good Samaritan protection. Pursuant to Section 230(c)(2), Turf's voluntary, good-faith efforts to restrict access to objectionable material shall not give rise to civil liability.

C. Enforcement Against Infringing Users

Turf may take enforcement actions against any user whose content is reported as infringing, including: immediate removal of reported content, formal warnings, temporary account suspension, permanent termination in cases of repeat or egregious infringement, and cooperation with law enforcement authorities where required.

VIII. Trademark Fair Use & Right of Publicity

A. Trademark Fair Use

The doctrine of trademark fair use permits descriptive, nominative, and non-commercial use of trademarks, particularly in the context of parody, commentary, and social criticism. On the Platform, trademarks are used in a nominative or parodic fashion solely to identify the subject of a debate — a protected use that does not imply commercial endorsement.

DefenseLegal PrincipleApplication to Turf
Nominative Fair UseUse to identify the actual subject of discussionNecessary to identify characters and works for debate topics
Parody ProtectionCommentary on the brand or markProtects humorous or critical takes on corporate tropes and cultural icons
Non-EndorsementClear disclaimer of affiliationSection II disclaimers prevent "likelihood of confusion" regarding sponsorship

B. Right of Publicity

The right of publicity prevents unauthorized commercial exploitation of a person's name or likeness. However, courts have held that transformative uses for creative expression and commentary are protected under the First Amendment. See Comedy III Productions v. Gary Saderup, 25 Cal.4th 387 (2001). Turf's use of AI-stylized, caricatured, or abstracted figures in the context of debate constitutes a transformative use in which creative and commentary elements predominate over any literal commercial depiction.

IX. Indemnification & Limitation of Liability

User Indemnification

By using the Platform, each user agrees to indemnify, defend, and hold harmless Turf, its officers, directors, employees, agents, successors, and assigns from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) the user's use of the Platform; (b) any User Content submitted; (c) violation of any third-party rights, including intellectual property rights; and (d) violation of any applicable law or the Platform's Terms of Service.

Limitation of Liability

To the maximum extent permitted by applicable law, Turf shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to the use of the Platform, the display of any content, or any claim of intellectual property infringement. Turf's total aggregate liability shall not exceed one hundred U.S. dollars ($100.00) or the total amount paid by the user to Turf in the six (6) months preceding the claim, whichever is greater.

"As Is" Disclaimer

The Platform and all content displayed thereon are provided "as is" and "as available" without warranties of any kind, either express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, and accuracy.

X. Governing Law & Dispute Resolution

This Policy shall be governed by and construed in accordance with applicable federal law of the United States of America and the laws of the State of Florida, without regard to conflict of laws provisions. Any dispute arising under this Policy shall be subject to the exclusive jurisdiction of the state and federal courts located in the State of Florida.

Resolve Issues Quickly

In the event of any IP-related dispute, Turf encourages rights holders to first utilize the Goodwill Takedown procedure (Section VI) before initiating formal legal proceedings. Most concerns can be resolved through good-faith communication.

XI. Modifications & Contact Information

Turf reserves the right to modify this Policy at any time. Changes are effective immediately upon posting. The "Last Updated" date reflects the most recent revision. Continued use of the Platform constitutes acceptance of changes.

Contact Us

For intellectual property inquiries:

Email: team@turfyeah.com
General Inquiries: team@turfyeah.com
Platform: beta.turfyeah.com
Mailing Address: Miami Beach, FL 33139, United States

XII. Statutory & Case Law References

Federal Statutes

  • 17 U.S.C. § 107 — Limitations on exclusive rights: Fair use
  • 17 U.S.C. § 512 — Limitations on liability relating to material online (DMCA Safe Harbor)
  • 47 U.S.C. § 230 — Protection for private blocking and screening of offensive material

Supreme Court of the United States

  • Andy Warhol Foundation v. Goldsmith, 598 U.S. 508 (2023)
  • Campbell v. Acuff-Rose Music, Inc., 510 U.S. 569 (1994)
  • Google LLC v. Oracle America, Inc., 593 U.S. 1 (2021)

Federal Appellate & District Courts

  • Lenz v. Universal Music Corp., 815 F.3d 1145 (9th Cir. 2016)
  • Dr. Seuss Enterprises v. Penguin Books USA, 109 F.3d 1394 (9th Cir. 1997)
  • Bartz v. Anthropic PBC (C.D. Cal. 2025)
  • Kadrey v. Meta Platforms, Inc. (N.D. Cal. 2024)
  • Thaler v. Perlmutter, No. 22-1564 (D.D.C. 2023)
  • Hachette Book Group v. Internet Archive, No. 23-1260 (2d Cir. 2024)
  • Philpot v. Independent Journal Review (4th Cir. 2024)
  • Keck v. Mix Creative Learning Center (5th Cir. 2024)

Administrative Guidance

  • U.S. Copyright Office, Copyright and Artificial Intelligence, Part 3 Report (May 2025)
  • Harvard Office of General Counsel, Copyright and Fair Use Guide (July 2023)
  • U.S. Patent and Trademark Office, DMCA Multistakeholder Forum Best Practices

State Law

  • Comedy III Productions v. Gary Saderup, Inc., 25 Cal.4th 387 (2001)